Category Manager - OTC PAIN & FEVER RELIEF BRAND
Nhiệm vụ chính/ Key Responsibilities:
- Develop and lead mid- to long-term brand/category strategies to achieve revenue, profit (P&L) and marketing objectives.
- Drive brand growth through strong portfolio strategy, product positioning, pricing, communication and go-to-market plans.
- Lead the execution of integrated marketing plans across channels.
- Own brand performance management: budget control, ROI tracking and profitability optimization.
- Partner closely with Sales, R&D and Supply Chain to ensure effective product launches and channel execution.
- Lead, coach and develop a high-performing brand/category team.
- Provide strategic insights through market, consumer and competitive analysis.
- Report performance, risks and opportunities to senior management.
Yêu cầu/ Job Requirements:
- Bachelor’s degree or higher in Marketing, Business Administration or related disciplines.
- Minimum 5 years of experience in Brand/Category Marketing in MNCs; Pharma or FMCG background is preferred.
- Strong strategic thinking with solid commercial and consumer-driven marketing mindset.
- Proven track record in brand building, portfolio management and budget ownership.
- Strong analytical capability with business acumen (P&L, ROI, campaign effectiveness).
- Excellent leadership, stakeholder management and cross-functional collaboration skills.
- Fluent English communication; proficient in MS Office (Excel, PowerPoint).