Category Manager - OTC PAIN & FEVER RELIEF BRAND

Nhiệm vụ chính/ Key Responsibilities:

  • Develop and lead mid- to long-term brand/category strategies to achieve revenue, profit (P&L) and marketing objectives.
  • Drive brand growth through strong portfolio strategy, product positioning, pricing, communication and go-to-market plans.
  • Lead the execution of integrated marketing plans across channels.
  • Own brand performance management: budget control, ROI tracking and profitability optimization.
  • Partner closely with Sales, R&D and Supply Chain to ensure effective product launches and channel execution.
  • Lead, coach and develop a high-performing brand/category team.
  • Provide strategic insights through market, consumer and competitive analysis.
  • Report performance, risks and opportunities to senior management.

Yêu cầu/ Job Requirements:

  • Bachelor’s degree or higher in Marketing, Business Administration or related disciplines.
  • Minimum 5 years of experience in Brand/Category Marketing in MNCs; Pharma or FMCG background is preferred.
  • Strong strategic thinking with solid commercial and consumer-driven marketing mindset.
  • Proven track record in brand building, portfolio management and budget ownership.
  • Strong analytical capability with business acumen (P&L, ROI, campaign effectiveness).
  • Excellent leadership, stakeholder management and cross-functional collaboration skills.
  • Fluent English communication; proficient in MS Office (Excel, PowerPoint).